Thank you to editors of the most excellent directory known as DirJournal for this great advice about editing.
It is a sad fact that most people that submit their websites to directories pay very little attention to writing a well thought out description. Most websites submitted to directories contain a string of badly put together key words, numerous spelling mistakes and extremely poor grammar. The description of your website reflects you and your business, a badly written description with spelling mistakes and poor grammar tells the world that you are sloppy, can't be bothered and don't care about doing things right.
Remember that when you submit your site to an Internet web directory it may well be there for the life of the directory. Sadly we can only educate a small percentage of the submitters but here is a guide for directory editors that should step in, correct the submission and its mistakes as well as making sure that the site submitted is in the correct category.
Capitals: These should only be used at the beginning and end of a sentence. The first letter of each word of the title should be a capital.
Titles: Ideally the title of the website should be the official title and not one that is chosen purely as a keyword. As editors of a directory you will need to use your discretion as to what is and what is not accepted, what you need to avoid is categories such as real estate containing 50 sites called real estate, this is not good for the viewer and Google will consider this keyword stuffing and possibly penalize the directory. Repeating the title in the description should not be done.
Descriptions: A good description should first of all describe what the site does and what it offers, this should be written in plain English with no spelling mistakes, begin with a capital an end in a period. Repeating the product (i.e. wicker chairs) more than three times would not be advised; again this would be considered keyword stuffing. Do not use an exclamation mark unless it is part of the official title and do not use words such as the best, the cheapest and other hype promotion. Do not use phone numbers or prices in the descriptions as these change leaving your listing out of date. The title of the site should not be repeated in the description.
Site Location: Most submitters will take very little notice of your directory and will very rarely search for the correct category, it is your job as an editor to ensure that the submitted site is in the correct category, if not you should move it. Remember that 90% of the time if a website is selling something it will more than likely be listed within the shopping category either listed under business or within a shopping category inside a topical directory area. A quick search from the front of most directories will point you in the correct location; example search for loans should lead you to a subcategory inside financial services.
The Open Directory AKA DMOZ is the largest Internet directory and has many good and bad points but does offer very good guidelines on editing web directory submissions. Good v bad titles and how to write good descriptions can be found by clicking this link. If you are a serious editor and care about your directory it is well worth spending a few minutes reading to get it right.
« Back to Articles
Previouse article: Running a Successful Web Directory
Next article: Keys to Developing Viral Content