There seems to be quite an uproar right now with the Unnatural Linking Penalty in which Google is sending out messages in Webmaster Tools, yet not being very specific about just which links are unnatural and which are not. So of course some of the burden has fallen on directory owners.
Considering the history of the directory submission process, directory owners were often paid for their time reviewing links. If the link met the quality guidelines, then the link was accepted into the directory.
Now fast forward to today, and many of those same people are either requesting changes to the link so the anchor text will not be keyword optimized or outright removal of the link from the directory. It only makes sense that a directory owner would charge for their time, as was discussed last week in “link removal requests”.
If you are getting a lot of requests for removal, it might be worth your time to craft a standard response or send them to a link on your site letting them know the process of paying you for your time to process the removal.
Additionally, you could potentially create an email campaign to ask people if they would live to consider changing their anchor text or description, or even have their link removed from your directory. An
d then again you can send people to the page you created that describes the process for requesting changes in your directory.
Hopefully, this will allow you to get better compensated for your time managing your directory! And feel free to join in on this week’s discussion of paid link removal.