manager
04-06-2006, 10:32 PM
With the intent of helping PHPLD move up to a higher level of the script food chain, I offer a suggestion.
Why not establish a Security Audit Fund, which gets a (small) portion of registration and Supporter's Forum use fees, and add an optional "donate $10 to the security fund" at checkout time? Of course make it available as a stand-alone donate link as well for after-the-fact use... every update download can prompt for a donation to the cause, etc.
With some proper sales copy the case can be made for this and perhaps it would be successful.
The higher-end users need to know that cross-site and injection opportunities are covered before they can trust the script. It's the low end (free) users who don't care. So if you are starting to charge for PHPLD, and want to satisfy paying customers... or get more of them, set up a fund that gets directed money for security auditing and patching. Make a big deal out of it... it wil get you attention and perhaps funding.
$25 or $75 pricing is a marketing shot at getting the low end to pony up some cash. $127 or $147 will eat at the middle market scripts from below... which is where the money seems to be. Rather than cannibalizing your market of "free" users to get paid users, keep the free users happy and go after those paying $247 for other scripts that are not as promising nor as dynamic as PHPLD.
One way is to pay attention to security, and a Security Audit Fund might get you going in that direction.
Offered as an idea.
Why not establish a Security Audit Fund, which gets a (small) portion of registration and Supporter's Forum use fees, and add an optional "donate $10 to the security fund" at checkout time? Of course make it available as a stand-alone donate link as well for after-the-fact use... every update download can prompt for a donation to the cause, etc.
With some proper sales copy the case can be made for this and perhaps it would be successful.
The higher-end users need to know that cross-site and injection opportunities are covered before they can trust the script. It's the low end (free) users who don't care. So if you are starting to charge for PHPLD, and want to satisfy paying customers... or get more of them, set up a fund that gets directed money for security auditing and patching. Make a big deal out of it... it wil get you attention and perhaps funding.
$25 or $75 pricing is a marketing shot at getting the low end to pony up some cash. $127 or $147 will eat at the middle market scripts from below... which is where the money seems to be. Rather than cannibalizing your market of "free" users to get paid users, keep the free users happy and go after those paying $247 for other scripts that are not as promising nor as dynamic as PHPLD.
One way is to pay attention to security, and a Security Audit Fund might get you going in that direction.
Offered as an idea.