bghouse
01-16-2011, 08:39 PM
Hi All,
Just had to share this one, after I finished shaking my head... I have been considering using postcard mailings to help with my local directory advertising, and today I received a piece of mail that illustrates the WRONG way to go about this.
So, it's a really nice black envelope ($$)... Hand addressed (time which = $$) and hand-stamped (time and "stamp tongue"). The back is held together with a really nice sticker with the logo of the company called Fast tails ($$)
It's addressed to "Resident" (what??). I open it and I find the following:
- Nice double-sided color postcard high quality glossy stock ($$$)
- Business card high quality glossy stock, color ($$)
Now, other than the "resident" part - they've got my attention right? [bt]
There's only one problem. Fast tails is a Mobile Porsche servicing company... but I don't own a Porsche!
Talk about wasting money and time without hitting your target audience ;-)
ROFL
The moral to this story is... "Know your target audience and don't waste money advertising to folks that aren't your target".
Just had to share this one, after I finished shaking my head... I have been considering using postcard mailings to help with my local directory advertising, and today I received a piece of mail that illustrates the WRONG way to go about this.
So, it's a really nice black envelope ($$)... Hand addressed (time which = $$) and hand-stamped (time and "stamp tongue"). The back is held together with a really nice sticker with the logo of the company called Fast tails ($$)
It's addressed to "Resident" (what??). I open it and I find the following:
- Nice double-sided color postcard high quality glossy stock ($$$)
- Business card high quality glossy stock, color ($$)
Now, other than the "resident" part - they've got my attention right? [bt]
There's only one problem. Fast tails is a Mobile Porsche servicing company... but I don't own a Porsche!
Talk about wasting money and time without hitting your target audience ;-)
ROFL
The moral to this story is... "Know your target audience and don't waste money advertising to folks that aren't your target".