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Traffic with Email Responders

By David | January 13, 2013 | Home | Blog Categories | Articles

Traffic from real people interested in your site is so important to having a successful web directory. Sometimes people arrive at your site and don’t realize there is something interesting if they click to another page. So you have to tell them and find out what works!

One area often overlooked is links in emails. Most likely you have phpLD setup to send out messages when someone submit a link, registers, makes a payment or has their link approved. Have you thought about making sure all these messages contain actionable links that would likely be clicked by the reader?

It would be worthwhile to study this area in your phpLD admin panel under Emailer > Edit Email Templates. PHP Link Directory has a powerful built in email delivery agent  that sends emails based on many, many different actions by your users.
  1. If someone just had their link approved, why not let them know about another directory where they can also submit their link?
  2. If someone just had their link rejected, why not direct them to a page that tells them reasons their link would be rejected (so spam them right back!) ;)
  3. If someone just completed a payment, thank them and then point them to a page that let’s them know how you strive to make sure their link will receive traffic.
  4. Write some articles and provide links to them in your emails
  5. Design a page that presents a pay per click ad from adsense very well as a landing page from the email link.

The possibilities are limitless, and you may have been missing out on an important stream of revenue and traffic, so now is a great time to get all this setup and start seeing your traffic grow.

Now, to measure your success, you may want to use a URL shortener or send people to specific pages of your site that you can easily assess with the reports from the shortener service or your analytics program.

And don’t forget about your personal email address signature. If you send a lot of email, you’ll have hundreds or thousands of potential clicks just from your email over the course of a year!

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Publish date: January 13, 2013
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