We want to be clear to our users and to people who are interested in directories as a whole that we do not condone or support Google PageRank manipulation. Over the years there have always been a few people who have sought to somehow beat google and profit from it at the expense of others, and this goes totally contrary to what phpLD is about.
Our software was created to help organize, describe and categorize web pages following a quality editorial process. Directories that do a good job with this will attract both traffic and listings, and often people are willing to pay for the review process as well. Over a period of a few years, a directory that adds interesting content including collections of links, articles, videos and more will get more people looking at it and will surely see the pagerank increase too.
But what we are seeing sometimes are sites that purchase a link from a high pagerank site so that their directory will also have a high pagerank. Then they sell so called “link reviews” to people who often have no idea that the pagerank they are seeing on the directory is most likely temporary. Eventually Google finds out that links were purchased, and the directory gets penalized in some way.
The most unfortunate part of this is people who didn’t know better spent hard earned money with the directory believing that is was really important due to the high pagerank. But with the pagerank manipulation what is really occurring is fraud!
Now occasionally a directory can get a lucky break, and they get a nice link that provides some pagerank and some additional business as a result. That’s great if they use their blessings wisely. They should be making a super awesome directory with every category being a real gem worth visiting. That makes it much easier to give additional consideration that ethical standards are in place. But when you have a combination of manipulated pagerank and few high quality links added by an editor who cares, its just dishonest business, and we at phpLD want to be clear this is not something we support.
We support the idea of a directory where every page is interesting and worth visiting. Start with only a few categories, but build it over a couple of years and you will have something wonderful, profitable and long lasting!
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