Google PageRank (PR) and Promotion Tips for your phpLD Directory.
Now that your phpLD directory has been successfully set up and configured, it is imperative that you start a marketing campaign in order to begin promotion. This can be accomplished through a link building campaign, which is basically a networking method that directs readers to your site when they are browsing the web. Through this method, your link is shown on various web sites and directories across the net that have a PageRank (PR). PageRank is a hierarchical system that Google utilizes to monitor traffic to a web page and determine its contents’ value. The goal of your campaign will be to develop various one-way links to your page on the web sites and directories to which Google has assigned a reputable PageRank.
In short PageRank (PR) is a "vote", which provides a numeric value that represents how important a page is on the web. Also, the web page that is casting the vote determines how important the vote itself is. But unlike a normal election, a web site can have more than one vote and links from pages with PageRank. The more votes that are cast for a page, the more it improves the targets' PageRank.
Keep in mind that it is best to find web sites and directories only related to your topic. For instance, if your web directory emphasizes cooking, it would not be logical to submit a one-way link to a sports directory. Also, there are a few types of links that can be submitted, but our primary focus will be on one-way links. They are most efficient since they provide direct access to your page from another web site or directory that has recognized your content.
There are also a few things to keep in mind when developing your directory:
1. Intriguing Content -Not only do you need to be the webmaster, but you should also consider yourself as a viewer. What topics do people find interesting today? Example topics to supplement your site include Search Engine Optimization, articles/blogs relating to modern news, and ways users can find more information pertaining to your content.
2. Submitting to Various Search Engines -To be successful, you have to remember to submit your page listing to various search engines across the web, including Google and Yahoo!. By doing so, you give more public web surfers the capability of stumbling upon your content. When developing a directory, it is crucial that you submit a sitemap to Google as well. For more information please visit https://www.google.com/webmasters/tools/submit-url.
3. Narrowing Your Choices -As mentioned earlier, you want to make sure that you are submitting your listing only to the web sites and directories that are relevant to your page. In addition, you may want to consider the credibility of certain web pages, as some of them are poorly developed. Make sure to avoid link farms and other web sites or directories containing little to no valuable content. You do not want to violate any spamming policies.
Remember that your marketing campaign is a process; it is not something that can be accomplished overnight. In addition to submitting to these web sites and directories, you may also want to consider buying text links on web sites with a high PageRank. Either way, it is important to establish a budget and set goals. Google updates its PageRankings approximately every three months, so progress can be monitored on a quarterly basis. Most developers shoot for a PR6 and use sites such as SeoMoz and Majestic SEO to track their progress. Basically, as your PageRank grows, look to link your sites on higher PageRank directory listings to increase your PageRank. Again, this marketing progress can be long and strenuous, but if performed properly can provide several benefits. Good luck!
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