Directory submission continues to be a valuable method for getting links to your site and ranking better with Google. If you are a directory owner, your success in getting paid submissions may depend on your ability to communicate why your directory is a valuable resource, and separate yourself from the low quality links that are commonly sold by SEO firms.

1. You are Human – sounds simple enough, right?! This means you actually tend the directory and make sure you properly review, edit and reject submissions.

2. Difference Between Paid Links and Paid Directory Submissions – Assuming you are performing #1 to the best of your ability, then there is a significant difference and you need to communicate this on your homepage, letting people know why there is a value, and make sure people understand the difference.

3. Avoid Unscrupulous People and Practices – In addition to being human don’t align yourself with the wrong people. Instead being on the leading edge of #1, creating a directory that is both helpful to the user and in turn helpful to the paid submitters.

While Google has been penalizing lots of sites, there is still a huge need for sites that actually care. People are looking for places to get links that won’t get them in trouble. You can be that place! Don’t be distracted by other directories with lower standards. Keep a high standard, and you will stand the test of time.

In summary: Be a good editor. Have a clear message about the benefits of submitting to your site. Align yourself with the right people. Success in 2013 is very much like it was last year! 🙂