While obviously Matt Cutts is a Google employee and the leader of the spam team at Google, he makes some really good points about unscrupulous SEO products and services. There are so many link schemes going on that people get snookered into believing, and we try to do our part to let people know that using a truly white hat strategy for building your web directory will be cheaper yet more worthwhile than paying someone to boost your links. If you want a couple of concrete examples of the bad stuff that people are selling, here you go. But know this! You can run a successful web directory that makes you money without getting involved in link schemes and have a well edited directory too. So we hope you will make something that is built to last in 2013 that helps you have a successful internet business in the years ahead! So now here is Matt…