Based on the information available up until now, here’s what we can gather about the benefits and potential impact of submitting links to web directories in 2023 for the purpose of getting better rankings on Google:

1. Benefits of Web Directory Submission: Directory submission can be a part of off-page optimization to drive relevant traffic to your website​. The process typically involves finding suitable directories, submitting your link, and waiting for approval by the directory’s administrators or moderators​​.
2. Considerations for Directory Submission: There are various types of directories: paid, free, and reciprocal link-based. High-quality directories, whether paid or free, are recommended. Free directories can be time-consuming and less reliable, while reciprocal link directories may not provide good value. It’s advised not to participate in shady listing schemes that promise hundreds of backlinks, as these could harm your page authority due to Google’s penalization rules​​.
3. SEO Tips for Directory Submission: The website should be optimized before submission to the directory. This includes fixing broken links, adding quality content, and ensuring all images have alt text. This will increase the likelihood of approval by the directory’s administrators​​.
4. Google’s Algorithm Updates: Google regularly introduces updates to its algorithm, which can impact search rankings. The latest update as of March 2023 emphasized the importance of quality content, user experience, and technical aspects of a website. While the specifics of the update are not fully known, it’s recommended to monitor site metrics and adapt strategies accordingly​​.

While web directory submission can be a part of your SEO strategy, it’s important to note that Google’s algorithms have become increasingly sophisticated, and they prioritize high-quality, valuable content over simple link-building techniques. Therefore, while directory submissions can contribute to your overall SEO efforts, they should be used in conjunction with other strategies such as producing quality content, enhancing user experience, and optimizing technical aspects of your website.