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To have a successful business online, your reputation is important and it can follow you wherever you go, such as other sites your own.

The past year has brought about a new trend in SEO as google started sending messages to webmasters about unnatural linking.

We want to be clear to our users and to people who are interested in directories as a whole that we do not condone or support Google PageRank manipulation.

Today webmasters are looking for tools they can use to leverage the power of the web in more ways then one. Not only are we looking for tools that are easy to use, we are looking for tools that are robust in features, generate revenue …

While obviously Matt Cutts is a Google employee and the leader of the spam team at Google, he makes some really good points about unscrupulous SEO products and services.

I like to tell people to imagine someone from a search engine is pulling up a list of all the links pointing to your site, and then having to make a decision on the naturalness of links they find.

If you want your directory to be considered a quality human edited resource and not a low-level link farm you need to engage in the 7 functions of a human editor.

I want to make sure we mostly go over how you likely will NOT become a millionaire.

As we come understand the “Google thinking” about such topics as link building, we can better position our sites to perform well in the “eyes of Google”.